₱495,000
Starting package, equipment and training included
45 days – 4 months
Inquiry to opening, cart to full store
3 formats
Cart or kiosk, open-air fit-out, full store
Bulacan & Davao
Operating branches today
Why us
Coffee Franchise Philippines: Why Choose Hills and Valleys Coffee?
Hills and Valleys Coffee is a Bulacan-born coffee franchise known for its Instagrammable style and premium coffee drinks. Our menu features trending favorites like Vietnamese Latte and Spanish Latte – flavorful, bold, and best-selling.
With the tagline “You coffee through ups and downs,” we aim to become the most loved and trusted coffee brand in Bulacan and beyond.
Every franchise comes as a complete system: the equipment installed and ready, barista and store operations training, opening supplies, and launch marketing. Our café spaces are designed for comfort, so customers slow down, recharge, and come back.

The cost
How Much Does a Coffee Franchise Cost in the Philippines?
A coffee franchise in the Philippines typically costs ₱150,000 to ₱500,000 for a coffee cart or kiosk, ₱500,000 to ₱1.5 million for a fit-out or inline store, and ₱1.5 million and up for a full dine-in café. Established national brands run ₱3 million to ₱11 million. Hills and Valleys Coffee franchise packages start at ₱495,000, which already covers the five-year franchise fee, the coffee equipment package, ₱70,000 in initial supplies and complete training.
₱150k – ₱500k
₱500k – ₱1.5M
₱1.5M and up
from ₱495,000
Scale: ₱0 to ₱2,000,000
Market ranges are indicative and based on publicly advertised packages as of [[ MONTH YEAR ]]. Our own pricing is confirmed below. See the brand-by-brand cost comparison for fees, royalties and terms.
Three ways in, one brand
Hills and Valleys Coffee Franchise Packages
Every package carries the full system – same beans, same recipes, same equipment package, same training, same operations manual. Choose on footprint, capital and the site you can secure.
Pricing last updated: [[ 30 July 2026 ]] · Prices exclude construction, rent, deposits and permits unless stated.
Cart or kiosk · Fastest entry
Deluxe Cart
₱495,000
- Malls, supermarkets, terminals, events
- Works as a mall kiosk or mobile cart
- Relocatable with our approval
- No construction cost
Open-air
Cafe Fit Out
₱495,000 + construction
- Parks, tourist spots, food hubs
- Outdoor dine-in, destination format
- Design and build coordinated by us
- Strongest on weekend footfall
Full café
Store
₱495,000 + construction
- Malls, supermarkets, business centres
- Indoor dine-in and pastry display
- Highest ticket per customer
- All-weather trading
Package 01 · Cart or kiosk
Deluxe Cart and Kiosk Coffee Franchise
₱495,000
What is included
- 5 years franchise fee
- Barista and operations training
- Operations manual
- Use of business name and logo
- Branded cart or kiosk unit
- Food delivery app assistance
- POS, first 6 months subscription
- Commercial espresso machine
- JTC blender
- Initial supplies worth ₱70,000
- Site location assistance
- Influencer marketing (TikTok, IG & FB)
Venchito – Sales · +639271374396
hillsandvalleyscoffee@gmail.com
Flexible. Compact. Ready to serve.
The Deluxe Cart Package is our coffee cart and coffee kiosk franchise, built for high-traffic areas like malls, supermarkets, terminals and events. The ready-to-operate unit ships with the complete equipment package, eye-catching Hills and Valleys Coffee branding, and a compact footprint that fits where a full store cannot.
Set it up as a fixed mall kiosk or a movable cart. Either way you serve the same premium coffee customers expect, with low overhead and the shortest path to opening day.
Best for
First-time franchisees with ₱500,000 to ₱700,000 in total capital who have access to a high-footfall spot and want the fastest possible opening.
Package 02 · Open-air
Cafe Fit Out Coffee Franchise
₱495,000 + construction cost
What is included
- 5 years franchise fee
- Barista and operations training
- Operations manual
- Use of business name and logo
- Food delivery app assistance
- POS, first 6 months subscription
- Commercial espresso machine
- Blender
- Initial supplies worth ₱70,000
- Site location assistance and evaluation
- Design and construction coordination
- Influencer marketing (TikTok, IG & FB)
Venchito – Sales · +639271374396
hillsandvalleyscoffee@gmail.com
Outdoor-ready coffee for parks, pop-ups and open spaces.
The Fit Out Package is ideal for franchisees who want to set up in open-air locations like parks, tourist spots, food hubs or commercial complexes. We help you convert a basic space into a fully branded and functional Hills and Valleys Coffee outlet.
Our team takes care of the full setup: design, layout, construction coordination, equipment installation and branding application. The goal is a clean, efficient and inviting coffee spot that runs smoothly and stands out visually.
Best for
Franchisees with an outdoor or semi-outdoor site of [[ X ]] sqm or more, and total capital of ₱[[ X ]] once construction is included.
Package 03 · Full café
Store Coffee Franchise
₱495,000 + construction cost
What is included
- 5 years franchise fee
- Barista and operations training
- Operations manual
- Use of business name and logo
- Food delivery app assistance
- POS, first 6 months subscription
- Commercial espresso machine
- Blender
- Initial supplies worth ₱70,000
- Site location assistance and evaluation
- Design and construction coordination
- Influencer marketing (TikTok, IG & FB)
Venchito – Sales · +639271374396
hillsandvalleyscoffee@gmail.com
Full café setup for high-traffic indoor locations.
The Store Package is designed for entrepreneurs who want to build a full coffee shop inside malls, supermarkets, business centres or commercial spaces. It offers a complete setup with branding, equipment and a dine-in area for customers.
This package includes a coffee bar, seating area and display space for pastries and sandwiches. It gives customers a relaxing place to sit down, work or meet friends while enjoying their favourite drinks.
We assist with every step: site selection, layout planning, interior design, equipment sourcing and installation, and staff training.
Best for
Franchisees with total capital of ₱[[ X ]] and a mall or commercial lease of [[ X ]] sqm or more who want dine-in revenue on top of takeaway.
What you get
What Is Included in a Hills and Valleys Coffee Franchise
A Hills and Valleys Coffee franchise arrives complete. Your espresso machine, blender, POS system and ₱70,000 in opening supplies are delivered and installed as part of the ₱495,000 package, so there is nothing to source, price or assemble yourself. We franchise the brand and the system, we do not sell equipment separately. Everything below is included because it is what the store needs to trade on day one, and your crew is trained on the exact setup they will use.
| Included item | Specification | Included in |
|---|---|---|
| Commercial espresso machine | [[ Brand, model, number of groups ]] | All packages |
| Coffee grinder | [[ Brand, model – confirm it is included ]] | [[ All packages ]] |
| Commercial blender | JTC [[ model ]], for Frosted Hills® blended drinks | All packages |
| POS system | [[ POS provider ]], first 6 months subscription, BIR-ready | All packages |
| Branded cart or kiosk | [[ Dimensions, counter, sink, storage ]] | Deluxe Cart |
| Coffee bar and fixtures | Built to our layout during construction | Fit Out, Store |
| Brewing tools and smallwares | [[ Milk pitchers, tampers, knock box, shakers, scales ]] | [[ All packages ]] |
| Opening supplies | Beans, syrups, milk, cups and lids worth ₱70,000 | All packages |
Warranty and after-sales support
Machines carry a [[ X ]]-month warranty. Service requests go to our team, with technician response within [[ X ]] hours in [[ covered areas ]]. Replacement parts are ordered through our commissary.
Preventive maintenance
Daily and weekly cleaning routines are part of barista training, and [[ quarterly / semi-annual ]] machine servicing keeps extraction consistent across every branch.
Restocking after you open
Beans, syrups, cups and packaging are ordered through our commissary at franchisee pricing, so every branch pours the same drink. [[ State your ordering cycle and minimum order, e.g. weekly ordering, delivery within X days. ]]
Training and support
Coffee Franchise Training Program
Every Hills and Valleys Coffee franchisee and their crew complete [[ X ]] days of hands-on training before opening, covering barista skills, store operations management and the business side of running a coffee franchise. Training is included in every package, is held at our [[ San Jose del Monte, Bulacan training bar ]] and continues on-site at your store during launch week.
Module 1 · [[ X ]] days
Barista skills
- Espresso extraction and dialing in
- Milk steaming and texturing
- Signature recipes: Spanish Latte, Vietnamese Latte, Buttercream Latte, Frosted Hills®
- Drink consistency and speed of service
- Machine cleaning and daily care
Module 2 · [[ X ]] days
Store operations management
- Inventory, ordering and waste control
- POS, sales reports and cash handling
- Crew scheduling and opening and closing routines
- Food safety and sanitation
- Delivery app order handling
Module 3 · For owners
Running the business
- Reading your monthly profit and loss
- Cost of goods and pricing discipline
- Hiring and keeping good crew
- Local store marketing and social media
- Planning a second or third branch
Schedule and format
| Batches | [[ Weekday and weekend batches, scheduled around your opening date ]] |
| Who can attend | Owner plus up to [[ X ]] crew members at no extra cost |
| On-site launch support | Our trainer works your bar for [[ X ]] days during opening week |
| New hires later | [[ Free / ₱X per head ]] refresher training for replacement crew |
| Certification | [[ Practical sign-off before crew serve customers ]] |
Support after you open
Planning multiple locations?
Multi-unit franchisees get the same training for every branch, a single support contact and [[ describe any multi-unit pricing or territory arrangement ]]. Ask about it during orientation.
The numbers
Coffee Franchise ROI and Payback Period
An honest look at what a coffee franchise earns, and how long it takes to get your money back.
Profitability in coffee comes down to one number: cups sold per day. Rent, staff and utilities are largely fixed, so every cup past breakeven drops almost straight to your bottom line. Below are two illustrative monthly scenarios for a Deluxe Cart in a leased commercial space.
Conservative
60 cups/day
₱110 average ticket · ₱198,000 gross monthly
Moderate
120 cups/day
₱120 average ticket · ₱432,000 gross monthly
| Monthly figure | Conservative 60 cups/day |
Moderate 120 cups/day |
|---|---|---|
| Average ticket | ₱110 | ₱120 |
| Gross sales | ₱198,000 | ₱432,000 |
| Cost of goods (approx. 32%) | – ₱63,400 | – ₱138,200 |
| Rent | – ₱40,000 | – ₱70,000 |
| Staff wages | – ₱48,000 (3 crew) | – ₱64,000 (4 crew) |
| Utilities | – ₱20,000 | – ₱25,000 |
| Royalty and marketing fee | – ₱[[ X ]] | – ₱[[ X ]] |
| POS, supplies, misc. | – ₱8,000 | – ₱12,000 |
| Estimated net income | ₱[[ X ]] | ₱[[ X ]] |
| Indicative payback on ₱495,000 | [[ X ]] months | [[ X ]] months |
These are illustrative models, not a guarantee of earnings
Actual results depend on location, foot traffic, rent, staffing and how the business is run. Some outlets perform above these figures and some below. We do not promise any level of income. Ask us for the current performance range across our operating branches during your orientation.
What drives your breakeven point
Foot traffic
A terminal or mall corridor can do triple the volume of an inside-mall spot at the same rent.
Rent as a share of sales
Keep it under 15% of projected gross sales or the site is working against you.
Average ticket
Upselling a ₱90 americano to a ₱150 Frosted Hills® blended drink moves your margin more than adding customers.
Operating hours
Morning-only carts leave the 3pm to 7pm afternoon peak on the table.
Delivery apps
Incremental volume at lower margin, useful for filling dead hours.
Coffee franchise ROI calculator
Enter your expected cups per day, average ticket and rent to see your monthly net and payback period. For a deeper walkthrough, read our guide to coffee franchise ROI in the Philippines.
Where we are
Hills and Valleys Coffee Locations
Find a location near you and start a franchise.

San Jose Del Monte, Bulacan
[[ Full street address ]]
Opened [[ Month Year ]] · Format: [[ Cart / Store ]]

Buhangin, Davao
[[ Full street address ]]
Opened [[ Month Year ]] · Format: [[ Cart / Store ]]
Areas open for franchising
We are actively awarding territories in [[ Bulacan, Pampanga, Cavite, Laguna, Rizal, Batangas, Cebu, Davao, and other named areas ]].
Franchisee stories
Hear From Our Franchisees
Watch these video testimonials and see how a Hills & Valleys Coffee franchise is changing lives.
[[ Add a one-line written summary under each video: franchisee name, branch, format, months open, and one sentence on why they chose Hills and Valleys. AI search tools cannot watch the video, but they can read this line. ]]
The process
Ready To Be A Cafe Franchisee? Here Is What Happens Next
Book a franchise orientation call
A quick 30-minute call to learn how the franchise works. We walk you through the packages, show what you can earn, and explain the full process of getting started.
Sign the franchise agreement
The agreement sets out your role as a franchisee and the support you receive. You get the draft in advance to review, ideally with a lawyer, before anything is signed.
Launch your coffee store
We help you choose a strong location, handle the setup, and prepare everything for opening day. We work with you so the launch attracts customers and runs smoothly.
The full franchise timeline, step by step
From first inquiry to grand launch takes roughly 45 to 60 days for a Deluxe Cart or kiosk and 3 to 4 months for a Cafe Fit Out or Store, since construction alone runs about two months. Permit processing usually overlaps with build-out rather than following it. For the detailed version, see our step-by-step franchising process.
| Stage | Typical duration |
|---|---|
|
01Inquiry and free orientationA 30-minute call covering packages, costs, support and expectations. You receive the full cost sheet.
|
1-3 days |
|
02Application and screeningYou submit your application form, valid ID and proof of capital. We assess fit and territory availability.
|
7 days |
|
03Site proposal and evaluationYou propose a location or we help source one. We assess foot traffic, visibility, rent and nearby competition before approving.
|
1-2 weeks |
|
04Reservation and territory holdA reservation fee holds your area while documents are finalised.
|
Same day |
|
05Franchise agreement signingYou receive the draft agreement in advance so you can review it, ideally with a lawyer. Signing and full payment are completed in one session.
|
Same day |
|
06Business registration and permitsDTI or SEC registration, barangay clearance, mayor’s permit, BIR registration and sanitary permits. We give you the checklist and guide you through it.
|
15-30 days |
|
07Design, construction and equipment deliveryCart and kiosk packages ship ready-built with equipment installed. Fit Out and Store go through layout design, construction coordination, equipment installation and branding.
|
About 2 months |
|
08Owner and barista trainingHands-on barista skills, store operations and owner business modules. See the full training program.
|
[[ X ]] days |
|
09Grand launchNo soft opening. We open at full capacity with influencer coverage on TikTok, Instagram and Facebook, launch promos, and delivery app onboarding already live.
|
Launch week |
|
10Ongoing support[[ Monthly / quarterly ]] operations check-ins, new seasonal drinks, marketing materials and supply ordering through our commissary.
|
Full 5-year term |
Qualifying
Coffee Franchise Requirements in the Philippines
Who we accept
- Filipino citizen or a Philippine-registered company, [[ 21 ]] years old and above
- No competing coffee business during the term of the agreement
- No prior business experience required, training covers everything
Site requirements
- Minimum floor area: [[ X ]] sqm for Deluxe Cart or kiosk, [[ X ]] sqm for Fit Out, [[ X ]] sqm for Store
- Lease term of at least [[ X ]] years, ideally matching the 5-year franchise term
- Power supply of [[ X ]] amps for the espresso machine and blender, plus a water line
- Visible frontage in a high-footfall setting: mall, terminal, school zone, hospital, office cluster or main road
- Final site approval rests with Hills and Valleys Coffee
Documents and permits
- DTI business name registration or SEC registration
- Barangay business clearance
- Mayor’s or business permit from your LGU
- BIR Certificate of Registration (Form 2303), books of account and authority to print or a BIR-accredited POS
- Sanitary permit and health certificates for all food handlers
- Fire safety inspection certificate
- Lease contract and, for mall sites, landlord concept approval
- [[ FDA LTO if you will sell packaged or bottled products – confirm whether this applies to your menu ]]
What to check before you sign any franchise agreement
This applies to us and to every other brand you are considering. A serious franchisor will not flinch at any of these questions.
Our full agreement is available for review before you pay anything. Ask for it during orientation.
The market
Why a Coffee Franchise Works in the Philippines
Coffee is a regular part of Filipino life. People drink it early in the morning, at work, after meals, and during social gatherings with friends. Coffee gives energy, helps with focus, and creates a reason for people to pause and relax. Drinking coffee is a personal habit and a shared experience in the Philippines.
Because of this, the coffee business in the Philippines continues to grow. It attracts people from all income levels and age groups. A Filipino coffee franchise allows entrepreneurs to meet this demand using a proven business model. It removes the guesswork and provides support from day one.
Coffee consumption in the Philippines is at an all-time high. Many people in major cities like Metro Manila drink three to five cups of coffee daily. Some drink instant coffee at home, while others buy from cafés at work or school.
This behaviour shows that coffee is not a luxury, it is a daily need. People do not just drink coffee once a day. They buy it more than once, at different times. This creates repeat sales and gives coffee shop owners more chances to earn within the same day.
A coffee franchise in the Philippines can take advantage of this habit. With an easy-to-access store, the business can serve busy people who want their coffee fast and fresh. Multiple transactions from the same customer increase sales, leading to consistent cash flow.
Daily demand like this makes coffee one of the most stable business categories. Unlike seasonal products, coffee sells all year round.
Gen Z and Millennials have helped increase the popularity of cafés. Social media has spread interest further, making coffee drinking a daily habit. For many younger people, a café is not just a place to buy drinks. It is also a space to meet friends, study, take photos, or relax after work. Coffee has become part of their lifestyle.
They often choose cafés based on the look of the space, the type of drinks served, and the overall experience. They like beverages such as Buttercream Lattes, frapped styles like our Frosted Hills®, and flavoured teas. They also enjoy cafés with modern designs, fast service and free Wi-Fi.
This creates a strong opportunity for coffee franchises that understand this group. A brand with good product variety, social media presence and appealing store design can attract these younger customers.
Many of these customers are repeat buyers. If they enjoy the product and the place, they return regularly. They also post about their favourite cafés online and willingly review the brand, helping to promote it at no cost to the business owner.
Most people think coffee shops are only successful as city businesses. However, the demand for good coffee now extends beyond Metro Manila. In many provinces like Cavite, Cebu, Davao and Bacolod, there are fewer great cafés and customers are looking for better options. That gap creates a clear business opportunity.
Franchises with simple setups like carts, kiosks, pop-up booths or mini formats can easily fit in provincial malls, gas stations or town centres. These locations often have lower rental fees than cities, plus less direct competition, so coffee franchises can stand out more and attract curious customers.
As more Filipinos in rural areas become familiar with café-style drinks, demand continues to rise. Students, workers and families are now looking for affordable, premium-quality coffee near home.
Franchise owners who expand to the provinces often find they can recover their investment faster. They also enjoy a wider area to grow without competing with too many similar businesses. The key is to match the location with the right setup and price point.
Many Filipinos aspire to start a business but feel unsure about how to begin. A coffee franchise gives them a clear and ready system, including strong brand recall, menu offerings, coffee systems and recipe manuals, machines, training for baristas and owners, and marketing materials.
The process is straightforward. Once a person signs up as a franchisee, they receive support in every part of the process, from finding the right location to hiring and training staff. This reduces mistakes and speeds up the launch.
This is especially helpful for people who do not have experience running a business. It is also useful for OFWs, employees or retirees who want a second income without starting from zero. The franchise model saves time and avoids trial-and-error costs, and it creates a uniform customer experience that helps build brand trust.
The franchise owner is not alone. Even after the launch, they receive continued support, including promotions, seasonal products and new ways to improve the business.
The coffee business has shown strong performance even in difficult times. During the COVID-19 lockdowns, many coffee shops stayed open by offering delivery, bottled drinks or takeout. This shows that demand for coffee does not stop.
Unlike businesses that rely on trends or events, coffee remains an essential part of the day for most people. Even when people reduce spending, they still buy coffee. It is an affordable comfort.
This makes coffee shops more stable than other food or retail options. A good product at a reasonable price will continue to sell, even during economic slowdowns. A coffee franchise that adapts to delivery and mobile setups can reach a larger audience without needing large store spaces. That flexibility adds to its long-term value.
For franchise investors, the business can survive and grow when adequately nurtured, even when the market is uncertain.
The difference
What Makes Our Coffee Franchise Different?
There are many coffee shops in the Philippines, with hundreds opening yearly, but not all offer the same value, support or experience.
Our coffee franchise stands out by focusing on quality, affordability and strong support for new business owners, even those without business experience. We combine a unique product line with a business model that is simple, tested and ready for growth.
Our drinks are not just ordinary coffee blends. We serve specialty drinks that attract younger consumers and build differentiation. Favourites like Buttercream Latte and Cinnamon Toast Crunch stand out for their flavour and presentation, giving your customers something new beyond the usual café offerings.
We also introduced Frosted Hills®, our signature iced blend series. This line offers creamy, refreshing drinks, perfect for hot days and cold cravings. It is popular among young consumers who enjoy sweet and Instagrammable drinks.
Our menu combines familiar favourites with fresh options. Classic coffee drinks serve daily customers, while seasonal and limited-time items spark curiosity and create new repeat customers. This keeps the menu interesting and helps our franchisees attract repeat business.
By offering something different from the local market, our franchise stands out from cafés that only serve basic coffee. Unique drinks make it easier to market the store and build a loyal customer base.
Business owners should not be left to figure things out on their own. That is why we offer in-house training for franchisees on coffee business fundamentals, and for their barista staff. This includes hands-on barista training, customer service skills and store operations management. We also give guidance on managing inventory using our proprietary processes.
Our support continues even after your store opens. We assist with marketing, promotions, supply ordering and day-to-day operations. You do not need advanced experience in coffee or business to succeed. With our system, you learn everything step by step, backed by a team that wants you to grow. See the full training program.
We designed our franchise model to keep costs low while offering premium drinks. Our packages start at an amount many Filipinos can afford, ₱495,000, including OFWs, employees and first-time entrepreneurs. We do not require significant capital or expensive store setups.
Despite the affordable investment, our standards stay high. We use quality ingredients including internationally imported syrups, eye-catching packaging and consistent drink preparation. This mix of low entry cost and high product quality makes Hills and Valleys Coffee competitive in both city and provincial markets.
[[ Only publish what you can back up. Example structure: Our beans are sourced from [[ origin, e.g. Benguet and Sagada Arabica / Mt. Apo, Davao / imported blend ]] and roasted by [[ roaster ]]. We [[ buy direct from farmer cooperatives / work with a certified supplier ]]. On packaging, we use [[ paper straws / recyclable cups / reusable-cup discounts ]]. ]]
This matters to franchisees because a growing number of customers ask where their coffee comes from, and to investors because sustainable and ethical sourcing is now one of the questions buyers ask when comparing café franchises.
Market comparison
Coffee Franchise Cost Comparison
Published investment, franchise fee and royalty figures for the coffee franchises Filipino investors compare most often.
| Brand | Total investment | Franchise fee | Royalty | Term | Notes |
|---|---|---|---|---|---|
| Hills and Valleys Coffee | ₱495,000 + | Included in package | [[ confirm ]] | 5 years | Cart or kiosk, fit-out and store formats. Equipment package, POS, ₱70,000 supplies, barista and operations training, and influencer marketing included. |
| Farron Café | Under ₱500,000 | Not published | Not published | Not published | Kiosk and counter formats aimed at students and transport hubs. |
| Coffee Spot PH | ₱750,000 | Included in package | None | 5 years | One-time fee model. Equipment, initial inventory, counter and marketing collateral included. |
| CHN Café | [[ verify ]] | [[ verify ]] | [[ verify ]] | [[ verify ]] | [[ Formats and inclusions from franchise.chncafe.ph ]] |
| Pickup Coffee | ₱1.7M – ₱4M | Included in package | Not published | Not published | Kiosk from ₱1.7M, outdoor cart around ₱2M, 50-80 sqm café ₱3M-₱4M. Franchising opened 2026; payback projected at 18-24 months. |
| Daily by Bo’s Coffee | From ₱5M | ₱500,000 | Not published | Not published | Pour-over format, no espresso machines. Positioned under the main Bo’s brand. |
| Figaro Coffee | ₱3M – ₱6.5M | Varies by format | 5% of gross sales | 5 years, renewable | Cart ₱3M, indoor kiosk ₱4.2M, outdoor kiosk ₱5.4M, full store ₱6.5M. Store size 80-100 sqm. PFA member. |
| Bo’s Coffee | ₱7M – ₱11M | ₱1,000,000 | 5% of gross sales | 7 years | Marketing fee 2%. Full café format, operating since 1996. |
How to read this table
Three things matter more than the headline number.
Royalty is the real long-term cost
A 5% royalty on ₱400,000 monthly sales is ₱20,000 every month for the life of the agreement, ₱1.2 million over five years. A brand with a higher entry price and no royalty can work out cheaper than a low entry with 5% forever.
Franchise fee is not total investment
Bo’s Coffee lists a ₱1,000,000 franchise fee, but total investment runs ₱7M to ₱11M once construction, equipment and inventory are added. Always ask which figure you are being quoted.
Term length changes your exit
A five-year term means a renewal decision, and often a renewal fee, sooner than a seven- or eight-year term.
Figures compiled [[ Month Year ]] from each brand’s published franchise materials, Philippine Franchise Association brand listings, franchise directories and press coverage of Pickup Coffee’s 2026 franchising launch. Franchisors revise pricing without notice and packages vary by format and location, so confirm current figures directly with each brand. We are a franchisor, so read this as our summary of published market pricing rather than an independent review, and do your own comparison before deciding.
Questions
Coffee Franchise Philippines: Frequently Asked Questions
From about ₱150,000 for a basic coffee cart to ₱1.5 million and up for an independent dine-in café, while established national brands such as Figaro Coffee and Bo’s Coffee run ₱3 million to ₱11 million. Hills and Valleys Coffee starts at ₱495,000 for the Deluxe Cart package, which already includes the five-year franchise fee, espresso machine, blender, POS, ₱70,000 in initial supplies and complete training.
₱495,000 for a Hills and Valleys Deluxe Cart or kiosk, and ₱495,000 plus construction for the Cafe Fit Out and Store packages. Construction typically adds ₱[[ X ]] to ₱[[ X ]] depending on floor area and location. Budget separately for rent deposits, permits, and roughly ₱[[ X ]] in working capital to cover your first three months of operation.
A coffee cart is a compact, movable unit suited to events, terminals and short-term spots. A coffee kiosk is a fixed counter, usually in a mall corridor or supermarket, with a slightly larger footprint and a longer lease. Our Deluxe Cart package works as either: the same ₱495,000 package, equipment and training, placed as a mobile cart or a fixed kiosk depending on your site and your landlord’s requirements.
Every package includes a commercial espresso machine ([[ brand and model ]]), a JTC blender, a POS system with six months of subscription, and ₱70,000 in opening supplies. Deluxe Cart packages add the branded cart or kiosk unit; Fit Out and Store packages include the coffee bar built to our layout. Machines carry a [[ X ]]-month warranty, with servicing and replacement parts handled through our team. We do not sell equipment on its own, it comes as part of the franchise. See everything included.
[[ X ]] days before opening, plus on-site support during launch week. Training covers barista skills (espresso, milk, our signature recipes, machine care), store operations management (inventory, POS, cash handling, crew scheduling, food safety) and owner-level business skills such as reading your profit and loss. It is included in every package for the owner and up to [[ X ]] crew. See the full training program.
[[ State it plainly. Either: “Yes. You can pay X% on signing and the balance over X months before opening,” or “Payment is made in full at signing. Some franchisees fund their package through bank SME loans or government programs such as [[ program ]]; we can provide the documents lenders usually ask for.” ]]
The best coffee franchise is the one whose total investment matches your capital and whose format matches your site. A ₱495,000 cart in a busy terminal often outperforms a ₱2,000,000 café in a quiet location. Compare franchise fee, royalty rate, contract length and the depth of training and support before you compare brand names. Those four factors decide your margin.
Profitability depends far more on daily transaction count than on brand. A coffee outlet selling 100 to 150 cups a day at a ₱110 to ₱150 average ticket can gross ₱330,000 to ₱675,000 monthly before costs. Coffee’s advantage is repeat purchase and high gross margin per cup. See our illustrative profit and loss breakdown above for the full cost picture.
It can be, but it is not automatic. Gross margin per cup is high, typically [[ 60 to 70 ]]%, so outlets that clear roughly [[ X ]] cups a day usually cover fixed costs. Below that, rent and wages eat the margin. Location quality is the single biggest determinant, which is why we evaluate and approve every site before a franchise is awarded.
Typically [[ X ]] to [[ X ]] months for a cart in a well-chosen location, and longer for store formats that carry construction and higher rent. Payback depends on daily cups sold, rent as a share of sales, and how fast you reach steady volume after opening. Use our ROI calculator above to model your own site.
No. [[ X ]]% of our franchisees had no prior food business experience. Training covers drink preparation, machine maintenance, inventory, POS, cash handling, staffing and daily operations, and our team stays involved after opening. What matters more is availability during your first few months and willingness to follow the system.
[[ State it plainly: either “No royalty fee, our packages are one-time payments for a five-year term” or “Yes, X% of monthly gross sales, plus X% marketing fee.” Then explain how supplies are priced. Publishing this straight is the single strongest trust signal on this page. ]]
Yes. Many franchisees start with one Deluxe Cart or kiosk and add a second site once the first reaches steady volume. Each new branch goes through the same site evaluation, and your crew for every location receives the same training. [[ Add any multi-unit pricing, territory or training arrangement. ]]
[[ Answer only with what you can verify: bean origin, roaster, how you buy (direct, cooperative, certified), and any packaging commitments. If you do not have a sourcing program yet, remove this question rather than leave a vague answer. ]]
Yes. We operate branches in Bulacan and Davao, and we award territories nationwide. Provincial sites often carry lower rent and less direct competition, which can shorten payback. Site approval works the same way anywhere: we assess foot traffic, visibility, rent and nearby competition before awarding the territory.
DTI or SEC registration, barangay clearance, mayor’s permit, BIR Certificate of Registration, sanitary permit with health certificates for food handlers, and a fire safety inspection certificate. Processing usually takes [[ 15 to 30 ]] days. We provide the checklist and guide you through each step, though the applications are filed in your name.
About the Franchisor
Hills and Valleys Coffee is operated by Hills and Valleys Cafe, established in 2022 and headquartered in San Jose del Monte City, Bulacan.
Registered name
Hills and Valleys Cafe
Year established
2022
Contact
Venchito – Sales
+639271374396
hillsandvalleyscoffee@gmail.com
Office
2nd Floor MMC Building, Blk. 20 Lot 1, Teacher’s Village Area H, San Rafael 1, San Jose del Monte City, 3023 Bulacan
Page last reviewed and updated: 18 September 2026.
Get Your Free Consultation Today
Book a 30-minute orientation. We will send you the full cost sheet, the equipment list and the franchise agreement to review before you commit to anything.











