The franchisee journey
How to Franchise Hills and Valleys Coffee
Five phases from first conversation to grand opening. Each one names what we do, what you do, and what has to be cleared before the next one starts.
Phase 01
Pre-consultation
No cost, no commitment
Phase 02
Contract signing
Partnership begins
Phase 03
Consultation and execution
Site, permits, build
Phase 04
Pre-opening and launch
Train, test, open
Phase 05
Ongoing support
We grow with you
We walk with you at every phase
Pre-consultation
We get to know each other
No cost, no commitment - just an honest conversation.
Before any contract is signed, we take time to get to know you, and you to understand us. This is where we confirm we are aligned on values, expectations and vision.
STEP 1
Initial meeting
Meet our management team to explore the brand, the culture and the three franchise packages.
STEP 2
Letter of Intent
It does not bind you to purchase. It tells us you are serious enough for us to commit our operations team’s time to your site.
STEP 3
Area selection
Identify the region or city you want. Specific store locations are evaluated later, in Phase 3.
The package decision does not have to be final here. In most cases the lease terms, the available area and the utilities on offer make the decision for you.
Gate to Phase 2
Alignment confirmed · LOI received · target area agreed
Contract signing
We put it in writing
The official start of the partnership.
Once both parties agree to proceed, the franchise agreement is signed for your chosen package and the fee schedule begins. This marks the formal start of your five-year term and unlocks everything in Phase 3.
You receive the draft agreement in advance so you can review it, ideally with a lawyer, before anything is signed.
Gate to Phase 3
Package confirmed · franchise agreement executed
Consultation and execution
We build it with you
Turning the franchise from idea into reality.
After signing, the real work begins. We guide you through everything needed to build and launch your outlet. Six workstreams run here, some of them in parallel.
Location assistance and viability check
- Locator partners help you scout sites
- Foot traffic, accessibility and nearby demand drivers evaluated
- Site visit and viability assessment by our operations team
Business registration and permits
- Guidance on DTI or SEC registration, BIR setup, barangay clearance, mayor’s permit and sanitary permits
- Our admin team can process these for you for an additional fee, quoted before any work starts
Finalising the site
- Support on lease signing or property acquisition once the location is approved
- Coordination with lessors and property administrators
Design and construction
- Our architect draws to brand standard – cart drawings, or full layout for Fit Out and Store
- Use our preferred contractor or your own
- You decide; we co-assist on timelines and milestones
Suppliers and inventory setup
- Direct connection to accredited suppliers for beans, cups, equipment and inventory
- Initial stock and storage forecasting
- Delivery coordination aligned to your build timeline
Delivery app registration
- GrabFood and Foodpanda merchant accounts set up with you
- Menu upload, pricing structure and branding compliance
- Guidance on monitoring orders alongside counter operations
Gate to Phase 4
Site approved · permits filed · lease signed · fabrication or construction released
Pre-opening and grand opening
We open at full capacity
Training, testing, and making your first cup count.
We help you prepare your outlet and your team for smooth operations and a successful launch.
Staff hiring and training
- Crew selection guidelines and qualification benchmarks
- Barista training, cashier and POS operations, service standards
- Mock service simulations run before the doors open, not after
Marketing support
- Local launch kit – promo ideas, posters and social media materials
- Support through the official Hills and Valleys channels
- Influencer and micro-campaigns on TikTok, Instagram and Facebook
Operations toolkit
- Operations manual
- Checklists for opening and closing, daily prep, cleanliness and inventory
- Supplier contact sheet and reordering schedule
Gate to opening
Crew certified · mock service passed · launch campaign live · grand opening
Ongoing support
We stay after the ribbon cutting
We do not stop at launch - we grow with you.
Our commitment does not end after your grand opening. We provide continuous support to help you thrive.
Post-launch operational support
- Monthly performance check-ins
- Guidance on staffing, product quality and inventory management
Marketing and brand updates
- Seasonal campaigns, limited-time offers and brand-wide promos
- Ongoing creative support for social content and in-store activations
Cadence, full five-year term
Monthly check-in · seasonal campaign calendar · continuous product rollout
Indicative Timeline
What happens week by week, counted from the day you sign.
WK 1
WK 4
WK 8
WK 12
Weeks 1-2
Weeks 3-5
Weeks 5-8
Weeks 7-10
Weeks 9-14
Deluxe Cart opens at the earlier end of each band, typically week 9 to 10. Cafe Fit Out and Store open at the later end, typically week 12 to 14.
| Window | What happens | Deluxe Cart | Fit Out / Store |
|---|---|---|---|
| Weeks 1-2 | Site shortlisting with our locator partners, foot-traffic evaluation, operations team site visit and viability assessment | Site approved | Site approved |
| Weeks 3-5 | Lease signing and lessor coordination, business registration and permit filing, design finalised to the approved site’s dimensions | Lease and design signed off | Lease and drawings signed off |
| Weeks 5-8 | Cart fabrication and delivery, or site construction and fit-out; equipment installation, supplier onboarding and initial stock forecast | Cart installed, stocked | Construction in progress |
| Weeks 7-10 | Crew hiring, barista and POS training, mock service simulations, delivery app accounts and menu upload completed | Crew certified | Crew certified |
| Weeks 9-14 | Soft opening, influencer campaign goes live, grand opening | Open for trade, typically week 9-10 | Open for trade, typically week 12-14 |
What moves this timeline
Three things, and all three sit outside our control: how quickly a lessor or mall administrator issues the lease and fit-out approval, how quickly your LGU releases permits, and how quickly you settle on a site. Fabrication, construction and training run to schedule. We will tell you the moment any gate is at risk rather than letting a launch date quietly slip.
Start With a Conversation
Phase 1 costs nothing and commits you to nothing. Book a 30-minute orientation and we will walk you through the packages, the numbers and the full process.